the Musing

56 Creating the design with Drifting Creatives Gavin Braman and Martin Hooper

Published: 8/10/2011

In this version Clark and Mark sit down with Gavin Braman and Martin Hooper, founders, owners and warriors of Drifting Creatives. Gavin and Martin were the designers behind Listen to us as we try crawling into their heads and see just how they came up with such badassery.

Show Notes

Drifting Creatives:

Drifting Creatives is a two-person design team with a focus in badassery. We design user-friendly websites, develop beautiful and memorable brands and if you can print it, we can design it. We began this journey by designing our way across the country; connecting & learning from creatives around the US and sharing what we learned with students. We lived and designed from the road for five months. Our travels were published in two magazines. We spoke at a design conference in Nashville, TN. Students asked us to come to their universities to share our story. We did. And it was awesome.

We started our company in an unconventional way and continue to strive to be a bit different in everything we do. So yeah, we're not your normal design firm, but you don't want us to be. We are Martin Hooper and Gavin Braman, just a couple of warriors, tryin' to make it big.

Gavin Braman

I'm a 20-somethin' image maker and adventurer. My name is Gavin Braman and I co-own Drifting Creatives. During the day I stare at my computer screen until magical unicorns whisper ideas into my ears. Once I have an idea, I teleport into my laptop, slap around some pixels with my two-handed battle axe and usually I emerge victorious.

When I'm not making websites or logos for clients, I might be drawing monsters. Imagine Hairy Friends is something I started and work on when I'm feeling exceptionally inspired. I'm a huge fan of monster-related art. Love artists like, Alex Pardee, Jeff Soto, Nicholas Di Genova and I would assume this obsession stems from my on-and-off addiction to computer games. #nerd

I also dabble in photography. I shoot photos of beautiful models in strange and weird locations, like abandoned hotels. Every shoot is an epic adventure and the entire process is very inspiring in both my design work and art.

Once I've exhausted all creative resources, I go rock climbing. I'm a huge fan of all board-sports too, though snowboarding and wakeboarding are at the top of the list. Some items on my bucket list are to go deep-water soloing in Thailand, go snowboarding and see one of my designs or monsters on someone's snowboard, learn to kayak, make Drifting Creatives successful enough that we can hire a personal masseuse and to one day have a beard as awesome as Martin Hooper, my business partner.

Martin Hooper

I grew up in the small town of Henderson, Texas. I grew up in an artistic family and discovered my passion for design in high school. After high school, I completed my Bachelor of Visual Studies at Texas A&M University. 

I enjoy the winter, great beers, and good people. My mother tells me I’m a blast to hang out with. I'm married to a wonderful Australian woman, and we have a pseudo-child in our black labrodoodle named “Cache”.  I like to do a lot stereotypical designer things like take photos with Instagram, ride my bike, and pretend to like crappy music. I’ve been able to work with a ton of talented people in the past few years, and I can’t wait to work with more amazing people in the future. I believe that design is an organic, team-driven process, and I believe a well designed T-shirt could one day save the world. Wanna grab a beer?


Links mentioned during the show:


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